Print advertising

I worked for the AT&T yellow pages for over 10 years and designed custom advertising for hundreds of customers, in all shapes and sizes. In that time I discovered my strengths were in strategizing design approach, color & composition, and writing compelling sales copy. The last 5 years I ran a solo shop and enjoyed working with the sales team, taking photos for clients, and getting to work on special projects that expanded my comfort zone. Below are examples of yellow pages advertising, specifically. The style used is intrinsic to the medium, but I strived to give a little extra something special the old standard.