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Cruizer and Co Apparel eCommerce Website

May 11, 2016 Sarah Eakins
Websites

Cruizer and Co specializes in street apparel that reflects the music and culture of the skateboarding, graffiti, underground music scene of Los Angeles.

Objective

Re-design the website to be modern, easy to use, and more visible to search engines. I worked closely with the label’s designer to create a site that reflected his aesthetic, while utilizing keywords, and other SEO strategies to gain more visibility in search. Switch client from GoDaddy to a new host that better suited his needs.

Project Scope

I custom designed an existing modern responsive WordPress template that included:

  • Customization of the WooCommerce shop plugin
  • Developed an information architecture
  • Implemented a keyword strategy
  • Image optimization
  • Training to implement the keyword and SEO strategy on the website with each new post and product

View Cruizer and Co’s site below:

Visit cruizerandco.com