Cruizer and Co Apparel eCommerce Website

Cruizer and Co specializes in street apparel that reflects the music and culture of the skateboarding, graffiti, underground music scene of Los Angeles.


Re-design the website to be modern, easy to use, and more visible to search engines. I worked closely with the label’s designer to create a site that reflected his aesthetic, while utilizing keywords, and other SEO strategies to gain more visibility in search. Switch client from GoDaddy to a new host that better suited his needs.

Project Scope

I custom designed an existing modern responsive WordPress template that included:

  • Customization of the WooCommerce shop plugin
  • Developed an information architecture
  • Implemented a keyword strategy
  • Image optimization
  • Training to implement the keyword and SEO strategy on the website with each new post and product

View Cruizer and Co’s site below: